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A Window Into The Consumer’s Mind
Monday, February 11, 2013 from 2:00 PM to 3:30 PM (EST)
Taught by: Leon Alexander - Eurisko Design.
Monday, February 11, 2013, 2:00PM - 3:30PM
Understanding a consumer’s emotional needs and the internal and external motivators of purchase behavior could make a huge difference in the success of your business.
What You Will Learn:
- How does your salon design and environment affect a consumer’s likelihood to buy more services and products
- Specific salon design elements that cater to the consumer’s emotional needs
- How do scientific concepts like color psychology, ethnology, retail anthropology, and environmental psychology apply in a very practical way to salon operations
- How to apply tried and proven best practices from successful retailing and service corporations to your salon business